At the heels of yet another retailer/designer
collaboration, I wanted to bring about the subject of the democratization of
fashion. The idea of having top-tiered quality clothing being readily
accessible to the public has always been very exciting to me. Having the
ability to purchase designs from some of the most famed contemporary and
designer brands like Lanvin, Missoni, Lagerfeld, Marni, and most recently, Isabel Marant,
known for her modern French chic aesthetic, at relatively
"democratic" prices, makes the bargain hunter in me squeal with
delight.
And then eventually, almost inexplicably, the
excitement wears off.
I've thought about this post for a while now, and
I've been trying to decide whether I support the idea or not. What better way
to decide than to actually go to the store and buy the merchandise, right? So I
did.
I went in to the H&M store in Glendale and at the time, they were
having the Maison Margiela collaboration, where they revived pieces from the
house's archival collection and "re-interpret" them exclusively for
H&M. Surprisingly, as I looked through the racks, I've noticed that there
were still a good amount of product in the store. In fact, every style in the
collection (at least in the men's category) was still available in most, if not
all, sizes, which made me realize that this was a huge miss for the
designer. (Turns out, designers and retailers rarely do these collaborations for profit/sales volume, but more so to gain new customers and increase "media impressions.")
I came across one revived style that caught my eye: the denim jacket. It was a
very cool denim jacket and what made it special was that it had panelled frays
all over the seams, making the reverse side of the fabric show through,
creating a subtle color-blocking effect on the garment. It was a cool concept
and ingenious in its execution. The fit was impeccable and the price,
at about $120, was fairly reasonable for the garment itself. After I got home, it didn’t take long until the piece, much like the
rest of the collection, soon lost its novelty and started to feel as though it
was just any other denim jacket. The next day, I returned the jacket in the store.